TURTLEGROOVE
January gets the resolutions. September gets the actual change.
The week after Labour Day, everything actually resets: the schedule, the light, the mornings, the coat by the door. It's also the first week in Canada you want a sweatshirt.
Start with 15% off.
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Browse the sweatshirts →We make sweatshirts, and every one of them means something.
Some say it out loud. Some don't say a word: the meaning is stitched in and known only to the person wearing it. Either way it's embroidered, not printed, so nobody reads a slogan off your chest from across the room.
55,000stitches
I Am Beautiful
Inspired by the unbroken strength of the feminine soul. This design uses clean, geometric lines to frame three essential truths of womanhood: Beautiful. Mindful. Powerful. A wearable mirror reminding you — and every feminine spirit — that you do not have to choose. You naturally embody all three, every single day.
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65,000stitches
Purple Squirrel
Inspired by the magic of everyday pauses. Nature doesn't rush, yet everything is accomplished. This beautiful vintage squirrel design is crafted to be a visual speed bump for your day — a reminder to step out of the daily race, look outside, and reconnect with the quiet, grounding wonders of the earth.
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50,000stitches
Purple Snake
The snake is one of nature’s most misunderstood creations. It has no ears, yet it feels everything around it, perfectly attuned to its world. For me, it represents the energy that flows through all of us. This design is a reminder that when we align ourselves with nature, we can trust our own senses to carry us through any situation, and live without fear.
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30,000stitches
Stress Is A Myth
Inspired by the power of perspective. External chaos only controls us if we give it a name. This embroidery is a daily cue to unlock your mind, step out of the hustle, and look at challenges through the lens of growth. Trust your inner strength, lean into divine energy, and protect your mind from modern labels.
Shop this one →- 320GSM organic cotton, pre-washed
- 100%GOTS-certified organic cotton
- CanadaYarn to finished garment, all of it here
- 2Trees planted with every order
PICK ONE FOR THE SEASON
Take 15% off your first order.
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Your 15% is on its way: it lands within a few minutes. Already subscribed? Your original code still works, so nothing new will arrive.
Browse the sweatshirts →15% off your first order · one use · valid 30 days · $7 flat shipping anywhere in Canada, free over $150.
27 designs, sweatshirts and tees. All embroidered, all made in Canada.
