We chose the name TURTLEGROOVE because it captures both our philosophy and our purpose. Turtles have always held a special place in our hearts—they move slowly, yet they endure. They’ve survived some of the most challenging phases of our planet’s history, and today, so much effort goes into protecting them from extinction. Their resilience, gentleness, and quiet strength inspire us deeply.

In many ways, this mirrors what we envision for our brand.
We want TURTLEGROOVE to stand the test of time—not defined by trends or timelines, but by intention, consciousness, and resilience.

And then there’s the groove.
Our message is simple: feel good inside and out. When someone wears our clothing, we want them to feel so comfortable and confident that it sparks a little dance in their mind—a sense of joy, ease, and inner rhythm.

At its heart, TURTLEGROOVE is part of a larger movement. A movement toward mindful fashion, conscious choices, and doing a little good for the planet that has given us so much. Through our designs and sustainable practices, we hope to contribute to that positive change—one thoughtfully crafted piece at a time.

Our journey toward conscious living made us rethink the impact of our everyday choices—especially the waste we create and the world we’re leaving behind for future generations. As we embraced a simpler, more mindful lifestyle, it became clear that TURTLEGROOVE had to reflect the same values.

Fashion is a powerful form of self-expression, and we believe it should also honor the planet we call home.
That’s why sustainability isn’t an add-on for us—it’s the foundation of our brand.

At TURTLEGROOVE, we create clothing that feels good, looks good, and does good.
Our mission is to prove that style and sustainability can move together, inspiring people to choose consciously without compromising on joy, comfort, or creativity.

Every TURTLEGROOVE purchase contributes to real, measurable change. Through our partnership with GoodAPI, a portion of each sale helps plant mangrove trees and support plastic-waste cleanup—restoring ecosystems, improving coral reef health, supporting local communities, and reducing CO₂ in the atmosphere.

We know life gets busy, so we’ve built impact directly into our brand. By choosing TURTLEGROOVE, you’re making a positive difference effortlessly—one mindful choice at a time.

We also try to use electric-vehicle delivery to reduce emissions as much as possible. This results in deliveries taking a little longer, but sustainability is worth the patience—and we’re grateful to grow this journey with a community that believes the same.

TURTLEGROOVE began with just the two of us. Komal and Rohan —but in truth, our team is much larger. Everyone who chooses to wear our designs becomes part of this journey, helping us create real impact for the planet. And that, to us, is the most meaningful kind of team.

Behind the scenes, Komal brings the creative vision to life—designing pieces that reflect intention, joy, and mindful expression. Rohan is the foundation that holds everything together, building the structure, systems, and stability that allow the brand to grow.

We’re different in our roles, yet united by one dream. We brainstorm, we debate, we push each other—and every time, our shared purpose brings us back to the same groove.

Together, we are TURTLEGROOVE.
And with you, our community, this team only gets stronger.

At TURTLEGROOVE, every product is made with intention. We believe in creating beautiful apparel without contributing to unnecessary waste. That's why we produce each item only when it's ordered, ensuring that we never overproduce and no valuable resources end up in landfills.

This "Made-To-Order" approach means your TURTLEGROOVE item is crafted especially for you, reducing our environmental footprint one unique piece at a time.

A brand synonymous with ethical and ecological production in the textile industry. Their dedication goes beyond just the final product, encompassing every step of the supply chain. Stanley/Stelly uses 100% organic cotton certified by GOTs, ensuring no harmful chemicals are used and promoting healthy soils. Their recycled polyester comes from plastic bottles, giving waste a new life. They are also members of the Fair Wear Foundation, committed to protecting workers' rights and ensuring safe, equitable working condition through

GOTS, OCS, GRS, PETA-Approved Vegan, OEKO-TEX Standard 100,Fair Wear Foundation Member (focus on worker well-being)

SOL's Europe brings you high-quality blanks produced with a strong emphasis on environmental stewardship and social responsibility. SOL's is committed to ethical manufacturing processes, utilizing sustainable materials where possible, and ensuring their production facilities adhere to strict environmental standards. They work towards minimizing their carbon footprint and supporting fair labor practices.

GOTS, OCS, COTTON USA, PETA-Approved Vegan, OEKO-TEX Standard 100, WRAP (worldwide responsible accredited production) Certified Facilities

Our clothing designs are fulfilled using various techniques. Many of our products are printed using direct-to-garment (DTG) technique, where ink is first sprayed directly onto the garment and then absorbed into the fabric. It's like printing on paper but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.

The inks we use for printing are OEKO-TEX certified, vegan, water-based, and free of harmful chemicals. At TURTLEGROOVE we take sustainability seriously. That's why we take care to properly dispose of any leftover ink according to the ink supplier guidelines.

At TURTLEGROOVE, we embroider our products with 100% recycled polyester threads. These threads are also OEKO-TEX certified, meaning they're safe for both adult and children's clothing.

All our orders are shipped from our in-house facilities use bags made from post-consumer recycled (PCR) plastic

These bags protect products just as well as virgin plastic – but come with a significantly lower environmental footprint. Choosing PCR plastic helps us reduce demand for new plastic, cut emissions, and keep waste out of landfills and oceans.

Once your unique design is ready, it comes to life at our dedicated production facilities located in Canada, United States, Latvia & Mexico. These hubs are where the magic happens – from applying your chosen design to carefully preparing your order for its journey to you.

At these facilities, skilled teams use state-of-the-art printing technology to ensure vibrant colors and lasting quality for every garment. We oversee the entire finishing process, from precise printing to meticulous packaging, guaranteeing that each TURTLEGROOVE item meets our high standards before it leaves our doors.