GPS-verified by Veritree · see our live verified impact dashboard →
How it works
1. You order a piece — we only make it after you do
2. We plant 2 real trees for every product
3. We fund the recovery of 3 plastic bottles from the ocean
4. You wear it for years — built for 200+ wears
Planting with every order
Two mangrove trees go into the ground in Kenya for every piece you buy — real trees, GPS-tagged and verified by Veritree through our partner GoodAPI. Take our Wardrobe Impact Quiz and we plant one more in your name.
Cleaning our oceans
Every product funds the recovery of three plastic bottles from ocean-bound waste streams. The ocean is stitched into our story — quite literally.
Made to order in Canada
No warehouse, no overproduction, nothing headed to a landfill. GOTS-certified organic cotton, sewn after you order it — yarn to finished garment, fully made in Canada. See how it's made →
The long-run math
$1.67/wear
~15 wears
$0.36/wear
200+ wears