Our business commitment
1% of everything we sell
We’re a member of 1% for the Planet. Every year, 1% of our total sales — not our profit, our sales — goes to environmental nonprofits.
We’re finalising which organisation receives ours, and we’ll name them here once it’s confirmed. We’re choosing locally: we make our clothing in Ontario, and we would rather fund the watershed we live in than something further away and easier to photograph.
Our per-product commitment
Every order plants trees and clears ocean-bound plastic
Two trees planted and three plastic bottles recovered for every piece we make. This is on top of the 1% above — that is a share of our annual sales; this is tied to your order.
GPS-verified through GoodAPI · see our live verified impact dashboard →
How it works
1. You order a piece — we only make it after you do
2. We plant 2 real trees for every product
3. We fund the recovery of 3 plastic bottles from the ocean
4. You wear it for years — built for 200+ wears
Planting with every order
Two trees for every piece you buy — real trees, GPS-tagged and verified by Veritree through our partner GoodAPI. Projects your orders have funded include mangrove reforestation in Kwale, Kenya and kelp and coastal restoration in British Columbia. Take our Wardrobe Impact Quiz and we plant one more in your name.
Cleaning our oceans
Every product funds the recovery of three plastic bottles from ocean-bound waste streams — collected before they reach the sea, then turned into feedstock rather than pollution. The ocean is stitched into our story, quite literally.
Made to order in Canada
No warehouse, no overproduction, nothing headed to a landfill. GOTS-certified organic cotton, sewn after you order it — yarn to finished garment, fully made in Canada. See how it's made →
The long-run math
$1.67/wear
~15 wears
$0.36/wear
200+ wears