CARE ABOUT THE PLANET. STILL LOVE GETTING DRESSED.
Embroidered organic cotton. Made in Canada.
MEET THE FOUNDER - KOMAL
I used to be a fast-fashion addict.
If you saw me twice in a week, you’d never see the same outfit. I thought style was about how much you owned, not how much you cared.
Then I looked at a closet full of clothes and felt a disconnect I couldn't explain.
I wanted sustainability, but I also wanted designs that actually spoke to me
So we made TURTLEGROOVE
The problem was never the cotton. It's the plastic printed on it.
BESTSELLERS
Let customers speak for us
OUR PHILOSOPHY
Made to Order
100% Organic Cotton
200+ Wears
Why We Embroider
Every piece carries something worth remembering. We stitch it instead of printing it — because a reminder shouldn't have a shelf life.
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Thread, not coatingA print sits on top of the fabric. A stitch is part of it.
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Nothing to crack or peelPrints are a plastic layer. They flake; thread doesn't.
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Still legible in year fiveThousands of stitches, lasting as long as the cotton.
Why 100% Organic Cotton
Polyester is plastic. Organic cotton is a plant — and it feels like one.
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Soft from the first wearLight without being thin. No breaking-in required.
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Keeps its shapeNo stretching out at the neck after a few washes.
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Breathes instead of trappingDoesn't hold heat or hold onto smell.
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No plastic microfibresGOTS-certified fibre, knit and dyed in Ontario.
