A THOUGHT THAT LASTS 200 WEARS
Embroidered on organic cotton
MADE IN CANADA. MADE TO GIVE BACK.
Every piece plants 2 trees and recovers 3 ocean bottles
BESTSELLERS
OUR PHILOSOPHY
Why We Embroider
Every piece carries something worth remembering. We stitch it instead of printing it — because a reminder shouldn't have a shelf life.
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Thread, not coatingA print sits on top of the fabric. A stitch is part of it.
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Nothing to crack or peelPrints are a plastic layer. They flake; thread doesn't.
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Still legible in year fiveThousands of stitches, lasting as long as the cotton.
Why 100% Organic Cotton
Polyester is plastic. Organic cotton is a plant — and it feels like one.
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Soft from the first wearLight without being thin. No breaking-in required.
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Keeps its shapeNo stretching out at the neck after a few washes.
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Breathes instead of trappingDoesn't hold heat or hold onto smell.
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No plastic microfibresGOTS-certified fibre, knit and dyed in Ontario.
MEET THE FOUNDER - Komal
Sustainability built on intention
I used to be a fast-fashion addict. If you saw me twice in a week, you’d never see the same outfit. I thought style was about how much you owned, not how much you cared.
But a few years ago, I hit a turning point. A spiritual search for self-discovery turned into a wake-up call about our planet. I looked at my overflowing closet and felt a disconnect. I started making changes—small ones at first—but the biggest challenge was my wardrobe.
I wanted sustainability, but I also wanted inspiration. I wanted vibrant designs that spoke to my soul.
I founded TURTLEGROOVE because I wanted to "earn the badge" of being a conscious consumer without losing the joy of getting dressed.