Embroidered Organic Cotton Clothing, Made in Canada
Slow & Enduring
Embroidered Organic Cotton – Made in Canada
OUR PHILOSOPHY
Why Slow, Why Enduring
Made to Order
Your piece doesn't exist until you order it. No warehouse, no unsold stock, nothing headed to a landfill.
100% Organic Cotton
GOTS-certified fibre — grown without synthetic pesticides, gentle on your skin and the soil it came from.
Built for Years, Not Seasons
Embroidered — not printed — and made for 200+ wears. The piece you reach for in year three, still holding its shape.
BEST PICKS FOR YOU
See Collections of Best Sellers
REAL COST FOR YOU
The Real Cost of Your Wardrobe
FAST FASHION SWEATSHIRT
Average mass-produced hoodie, major retailer
~15 wears before fading, shrinking, or losing shape
~$1.67 per wear
- Virgin polyester
- conventional cotton
- harmful dyes
🪣 After ~15 wash cycles, pilling, fading, and seam failure means most fashion ends up in landfill or shipped as "donated" surplus that still overwhelms secondhand markets.
TURTLEGROOVE SWEATSHIRT
100% Organic, Made To Order,
~200+ wears with proper care, maintains quality
~$0.36 per wear
- 100% Organic Cotton
- GOTS-Certified Fabric
- Recycled Thread Embroidery
🌿 Reinforced stitching, preshrunk organic fleece, and non-toxic dyes engineered for 200+ wear. Designed to outlive trends - and still look great doing it.
MEET THE FOUNDER - Komal
Sustainability built on intention
I used to be a fast-fashion addict. If you saw me twice in a week, you’d never see the same outfit. I thought style was about how much you owned, not how much you cared.
But a few years ago, I hit a turning point. A spiritual search for self-discovery turned into a wake-up call about our planet. I looked at my overflowing closet and felt a disconnect. I started making changes—small ones at first—but the biggest challenge was my wardrobe.
I wanted sustainability, but I also wanted inspiration. I wanted vibrant designs that spoke to my soul.
I founded TURTLEGROOVE because I wanted to "earn the badge" of being a conscious consumer without losing the joy of getting dressed.
ENVIRONMENTAL IMPACT
Impact of your choice on what you wear.
We have partnered with GoodAPI a Canadian organization actively working towards a mission to making our Planet Greener.
250+ 🌱
Trees Planted
We Plant 2 Trees, Every Product You Purchase!
850+ 🧴
Bottles Removed
We Remove 3 Plastic Bottles, Every Product You Purchase!