OUR PHILOSOPHY
Why Slow, Why Enduring
BESTSELLERS
REAL COST FOR YOU
The Real Cost of Your Wardrobe
FAST FASHION SWEATSHIRT
Average mass-produced hoodie, major retailer
~15 wears before fading, shrinking, or losing shape
~$1.67 per wear
- Virgin polyester
- conventional cotton
- harmful dyes
🪣 After ~15 wash cycles, pilling, fading, and seam failure means most fashion ends up in landfill or shipped as "donated" surplus that still overwhelms secondhand markets.
TURTLEGROOVE SWEATSHIRT
100% Organic, Made To Order,
~200+ wears with proper care, maintains quality
~$0.36 per wear
- 100% Organic Cotton
- GOTS-Certified Fabric
- Recycled Thread Embroidery
🌿 Reinforced stitching, preshrunk organic fleece, and non-toxic dyes engineered for 200+ wear. Designed to outlive trends - and still look great doing it.
MEET THE FOUNDER - Komal
Sustainability built on intention
I used to be a fast-fashion addict. If you saw me twice in a week, you’d never see the same outfit. I thought style was about how much you owned, not how much you cared.
But a few years ago, I hit a turning point. A spiritual search for self-discovery turned into a wake-up call about our planet. I looked at my overflowing closet and felt a disconnect. I started making changes—small ones at first—but the biggest challenge was my wardrobe.
I wanted sustainability, but I also wanted inspiration. I wanted vibrant designs that spoke to my soul.
I founded TURTLEGROOVE because I wanted to "earn the badge" of being a conscious consumer without losing the joy of getting dressed.
The story is one thing; the receipts are another. See what your orders have grown so far — 260+ trees planted, 820+ bottles recovered, GPS-verified. See our impact →