EXPRESS YOURSELF, CONSCIOUSLY
Embroidered organic cotton. Made in Canada.
Make a responsible choice
MEET THE FOUNDER - KOMAL
I used to be a fast-fashion addict.
If you saw me twice in a week, you’d never see the same outfit. I thought style was about how much you owned, not how much you cared.
Then I looked at a closet full of clothes and felt a disconnect I couldn't explain.
I wanted sustainability, but I also wanted designs that actually spoke to me
So we made TURTLEGROOVE
Clothing with personality, without compromising your value
OUR PHILOSOPHY
Made to Order
100% Organic Cotton
200+ Wears
Why We Embroider
Every piece carries something worth remembering. We stitch it instead of printing it — because a reminder shouldn't have a shelf life.
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Thread, not coatingA print sits on top of the fabric. A stitch is part of it.
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Nothing to crack or peelPrints are a plastic layer. They flake; thread doesn't.
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Still legible in year fiveThousands of stitches, lasting as long as the cotton.
Why 100% Organic Cotton
Polyester is plastic. Organic cotton is a plant — and it feels like one.
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Soft from the first wearLight without being thin. No breaking-in required.
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Keeps its shapeNo stretching out at the neck after a few washes.
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Breathes instead of trappingDoesn't hold heat or hold onto smell.
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No plastic microfibresGOTS-certified fibre, knit and dyed in Ontario.
