Our journey toward conscious living made us rethink the impact of our everyday choices—especially the waste we create and the world we’re leaving behind for future generations. As we embraced a simpler, more mindful lifestyle, it became clear that TURTLEGROOVE had to reflect the same values.

Fashion is a powerful form of self-expression, and we believe it should also honor the planet we call home.
That’s why sustainability isn’t an add-on for us—it’s the foundation of our brand.

At TURTLEGROOVE, we create clothing that feels good, looks good, and does good.
Our mission is to prove that style and sustainability can move together, inspiring people to choose consciously without compromising on joy, comfort, or creativity.

At TURTLEGROOVE, every product is made with intention. We believe in creating beautiful apparel without contributing to unnecessary waste. That's why we produce each item only when it's ordered, ensuring that we never overproduce and no valuable resources end up in landfills.

This "Made-To-Order" approach means your TURTLEGROOVE item is crafted especially for you, reducing our environmental footprint one unique piece at a time.

A brand synonymous with ethical and ecological production in the textile industry. Their dedication goes beyond just the final product, encompassing every step of the supply chain. Stanley/Stelly uses 100% organic cotton certified by GOTs, ensuring no harmful chemicals are used and promoting healthy soils. Their recycled polyester comes from plastic bottles, giving waste a new life. They are also members of the Fair Wear Foundation, committed to protecting workers' rights and ensuring safe, equitable working condition through

GOTS, OCS, GRS, PETA-Approved Vegan, OEKO-TEX Standard 100, Fair Wear Foundation Member (focus on worker well-being)

SOL's Europe brings you high-quality blanks produced with a strong emphasis on environmental stewardship and social responsibility. SOL's is committed to ethical manufacturing processes, utilizing sustainable materials where possible, and ensuring their production facilities adhere to strict environmental standards. They work towards minimizing their carbon footprint and supporting fair labor practices.

GOTS, OCS, COTTON USA, PETA-Approved Vegan, OEKO-TEX Standard 100, WRAP (worldwide responsible accredited production) Certified Facilities

Our clothing designs are fulfilled using various techniques. Many of our products are printed using direct-to-garment (DTG) technique, where ink is first sprayed directly onto the garment and then absorbed into the fabric. It's like printing on paper but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.

The inks we use for printing are OEKO-TEX certified, vegan, water-based, and free of harmful chemicals. At TURTLEGROOVE we take sustainability seriously. That's why we take care to properly dispose of any leftover ink according to the ink supplier guidelines.

At TURTLEGROOVE, we embroider our products with 100% recycled polyester threads. These threads are also OEKO-TEX certified, meaning they're safe for both adult and children's clothing.

All our orders are shipped from our in-house facilities use bags made from post-consumer recycled (PCR) plastic

These bags protect products just as well as virgin plastic – but come with a significantly lower environmental footprint. Choosing PCR plastic helps us reduce demand for new plastic, cut emissions, and keep waste out of landfills and oceans.

Once your unique design is ready, it comes to life at our dedicated production facilities located in Canada, United States, Latvia & Mexico. These hubs are where the magic happens – from applying your chosen design to carefully preparing your order for its journey to you.

At these facilities, skilled teams use state-of-the-art printing technology to ensure vibrant colors and lasting quality for every garment. We oversee the entire finishing process, from precise printing to meticulous packaging, guaranteeing that each TURTLEGROOVE item meets our high standards before it leaves our doors.